Instagram Competitive Research Analysis Report
Part 1
This Instagram Competitive Research Analysis aims to comprehensively examine the social media strategies of Proenza Schouler and its top eight competitors—Alenxander McQueen, Loewe, The Row, Mugler, Maison Alaia, Coperni, Jil Sander, and Phoebe Philo. The analysis will focus on Instagram activity from December 31, 2023 to June 1, 2024, assessing posting frequency, engagement metrics (likes, views, comments), and content types (grid posts: carousel,grid posts: static, and reels). Additionally, it will investigate temporal posting patterns, especially around Fashion Month, and identify the highest engagement posts for each brand. The goal is to provide insights into what types of content and posting strategies are most effective, aiding in the understanding of competitive positioning and social media performance within the fashion industry.
Part 2
This follow-up report highlights the significance of engagement rate in measuring social media success and its connection to overall impact. It explores how engagement can be influenced by posting frequency, content consistency, and timing. The discussion also addresses strategies for optimizing engagement and balancing follower interaction with growth. By focusing on these elements, this report outlines actionable insights for a stronger social media presence.